Facebook Post Image Size Guide: Every Dimension You Need in 2026
Get the correct Facebook post image size for every format -- feed photos, Stories, Reels, cover photos, and more -- so your content always looks sharp.
Uploading an image to Facebook without checking the dimensions first is one of the easiest ways to make your content look unprofessional. Facebook automatically crops and compresses images that don’t fit expected proportions, and that cropping rarely lands where you’d want it. A logo gets cut off, a key product detail disappears, or text near the edge becomes unreadable.
The good news is that once you know the correct dimensions for each post type, sizing images correctly takes less than a minute. This guide covers every Facebook post image size you need in 2026, organized by format so you can find what you need quickly.
Why Facebook Image Dimensions Matter
Every surface on Facebook – feed posts, Stories, cover photos, profile pictures – has its own display dimensions. Upload an image that’s too small and Facebook scales it up, introducing blur and pixelation. Upload an image that’s too wide for the container and Facebook crops it, potentially removing content you meant to show.
Facebook also compresses images during upload, so starting with a higher-resolution file (within the limits below) gives you more cushion against quality loss. Uploading images as PNG files can also help preserve quality compared to JPEG, particularly for graphics with text or sharp edges.
Understanding what each placement looks like before you upload saves you from discovering a cropped logo or a missing caption after the post is already live.
Facebook Feed Image Size
Recommended size: 1200 x 630 pixels
Aspect ratio: 1.91:1
Minimum width: 600 pixels
File format: JPG or PNG
Maximum file size: 8 MB
The feed image is the most common format you’ll upload. When someone shares a photo as a standalone post or when your page uploads a promotional graphic, this is the container it fills.
At 1200 x 630 pixels, images display without cropping on both desktop and mobile feeds. If you upload a square image (1080 x 1080), Facebook will display it with a white border on the sides to maintain the original proportions – it won’t crop it to landscape, but the borders can look unintentional for non-square photos.
For photo uploads specifically (as opposed to link posts), you can also use square images (1:1) or portrait images (4:5), both of which Facebook supports without cropping.
Facebook Photo Post Sizes
Facebook supports multiple aspect ratios for uploaded photos:
| Aspect Ratio | Pixel Size | Best For |
|---|---|---|
| Square (1:1) | 1080 x 1080 px | Product shots, graphics |
| Landscape (1.91:1) | 1200 x 630 px | Scenic photos, promotional banners |
| Portrait (4:5) | 1080 x 1350 px | People, vertical content |
Portrait (4:5) takes up more vertical screen real estate in the feed, which can increase visibility on mobile – but it gets cropped to a square thumbnail when displayed in your page’s photo grid.
Facebook Link Post Image Size
Recommended size: 1200 x 628 pixels
Aspect ratio: ~1.91:1
When you paste a URL into a Facebook post, Facebook pulls in the Open Graph meta image from the linked page to create a preview. That image displays at approximately 1200 x 628 pixels. (Facebook’s Open Graph image spec uses 1200 x 628; the feed image display container is commonly cited as 1200 x 630 – both dimensions work in practice and the difference is negligible at upload time.)
If you run a website and want control over how your pages look when shared on Facebook, set explicit Open Graph image tags in your site’s HTML with a 1200 x 628 pixel image. Without these tags, Facebook guesses which image to use – and it doesn’t always choose well.
Facebook Stories Image Size
Recommended size: 1080 x 1920 pixels
Aspect ratio: 9:16 (vertical)
Safe zone: Keep key content between 250px from the top and 250px from the bottom
Stories fill the entire phone screen, so they use a tall vertical format. At 1080 x 1920 pixels, your image fills the display without any bars or cropping.
The safe zone matters here. Facebook overlays profile information at the top and interactive elements (links, swipe-up prompts) at the bottom. If your text or important visual elements fall outside the safe zone, they’ll be covered by the UI.
If you’re using a tool like Canva or Adobe Express, most have a pre-built Facebook Stories template at the correct size.
Facebook Cover Photo Size
Desktop display: 820 x 312 pixels
Mobile display: 640 x 360 pixels
Recommended upload size: 820 x 462 pixels (to give cropping room on both views)
File format: JPG or PNG
The cover photo sits at the top of your Facebook page and is one of the first things visitors see. The challenge is that desktop and mobile crop it differently. On desktop, the full 820 x 312 area is visible. On mobile, Facebook crops into the center, showing only the middle portion.
Designing at 820 x 462 pixels and keeping your most important content (logo, headline text, key visual) centered within the 820 x 312 area ensures it displays well on both devices. Avoid placing text, logos, or faces near the very top or bottom edges.
Facebook Profile Picture Size
Display size: 170 x 170 pixels (desktop) | 128 x 128 pixels (mobile)
Recommended upload size: At least 180 x 180 pixels
Shape: Displays as a circle
Profile pictures display in a circular crop, so design your image with the key content centered. If you upload a square logo with content near the edges, the circular crop will clip the corners.
For pages that use a logo as their profile picture, a simple icon or wordmark on a solid background tends to look cleaner at small sizes than complex images.
Facebook Reels Thumbnail Size
Recommended size: 1080 x 1920 pixels
Aspect ratio: 9:16 (vertical)
Facebook Reels use the same vertical format as Stories. When your Reel appears in the Reels feed, the thumbnail shown is a frame from your video or a custom image you select. Using the full 1080 x 1920 resolution ensures the thumbnail looks sharp in the feed.
Facebook Event Cover Photo Size
Recommended size: 1920 x 1005 pixels
Minimum size: 400 x 150 pixels
Aspect ratio: ~1.91:1
Facebook event pages display a cover image across the top of the event listing. Using the recommended 1920 x 1005 pixel size ensures crisp rendering on high-resolution displays. Designs meant for events should clearly communicate what the event is at a glance – date, name, and a relevant visual all help.
Facebook Group Cover Photo Size
Recommended size: 1640 x 856 pixels
Aspect ratio: 1.91:1
Group cover photos are slightly larger than page cover photos. At 1640 x 856 pixels, they display with good clarity across device sizes. The same safe-zone principle applies – keep important content away from the very edges.
Carousel Post Image Size
Recommended size: 1080 x 1080 pixels (square)
Alternative: 1200 x 628 pixels (landscape)
For organic carousel posts, square images (1080 x 1080) are the safest choice because they display consistently across every card without cropping. If you mix portrait and landscape images in a carousel, Facebook may crop some cards unevenly. Designing all carousel cards at the same size and ratio prevents this.
For a deeper look at how to structure carousel content effectively, see our guide to Facebook carousel posts.
Quick Reference: Facebook Image Sizes at a Glance
| Format | Recommended Size | Aspect Ratio |
|---|---|---|
| Feed photo (landscape) | 1200 x 630 px | 1.91:1 |
| Feed photo (square) | 1080 x 1080 px | 1:1 |
| Feed photo (portrait) | 1080 x 1350 px | 4:5 |
| Link post preview | 1200 x 628 px | 1.91:1 |
| Story / Reel thumbnail | 1080 x 1920 px | 9:16 |
| Cover photo | 820 x 312 px (display) | ~2.63:1 |
| Profile picture | 180 x 180 px min | 1:1 (circle crop) |
| Event cover | 1920 x 1005 px | ~1.91:1 |
| Group cover | 1640 x 856 px | 1.91:1 |
| Carousel card | 1080 x 1080 px | 1:1 |
Tips for Getting the Most Out of Your Facebook Images
Use a template. Design tools like Canva, Adobe Express, and Figma all offer pre-sized templates for each Facebook format. Starting from the right dimensions is faster than resizing after the fact.
Export at high resolution. Facebook compresses images on upload. Starting with a larger, higher-quality file means more detail survives the compression. Don’t upload a 600-pixel-wide image and expect it to look sharp – it won’t.
Check on both desktop and mobile before publishing. The Facebook preview in Creator Studio or Meta Business Suite shows you how an image will look, but the best practice is to look at an actual draft on your phone and computer before it goes live.
Keep text within the safe zone. Any text or logo that sits near the edges of your image risks being cropped on certain devices. Center key information and test at multiple screen sizes.
Maintain consistency across your content. Picking one or two standard image sizes for your regular posts (a square for product shots, a landscape for promotional graphics, for instance) and sticking with them creates a more cohesive look on your page grid.
Planning Your Image Content
Managing image specs across multiple post types, multiple platforms, and a consistent publishing schedule is where most creators lose time. If you’re posting to Facebook regularly, keeping a simple template folder with pre-sized assets for each format makes production significantly faster.
BrandGhost can help you stay on top of a consistent Facebook posting schedule, so the content you’ve taken the time to size correctly actually gets published. Pair that with the types of Facebook posts guide to understand which formats make sense for different content goals, and you have the foundation of a practical Facebook strategy.
The right image size isn’t glamorous. But it’s one of those small details that quietly separates pages that look professional from pages that look like they didn’t quite finish the job.
Frequently Asked Questions
What is the recommended Facebook post image size for the feed?
Facebook recommends 1200 x 630 pixels for shared images in the feed, with a minimum width of 600 pixels. This 1.91:1 aspect ratio displays cleanly on both desktop and mobile without cropping.
What size should a Facebook cover photo be?
Facebook cover photos display at 820 x 312 pixels on desktop and 640 x 360 pixels on mobile. To avoid cropping on either device, design your cover at 820 x 312 pixels and keep important content within the central safe zone.
What image size does Facebook use for Stories?
Facebook Stories use a 9:16 vertical aspect ratio. The recommended size is 1080 x 1920 pixels. Leave roughly 250 pixels at the top and bottom of your design to avoid overlap with the profile icon and call-to-action area.
Do Facebook image sizes matter for reach and engagement?
Yes, indirectly. Images that don't match recommended dimensions get cropped automatically, which can cut off key elements and make your post look unprofessional. Clean, well-framed images tend to attract more engagement than awkwardly cropped ones.
What size are images in a Facebook carousel post?
For organic Facebook carousel posts, 1080 x 1080 pixels (square, 1:1) is the most consistent choice because it displays uniformly across cards without cropping. You can also use 1200 x 628 pixels (landscape) for carousel cards, but square is generally recommended for visual consistency.
