Best Time to Post on TikTok Wednesdays (Midweek Momentum)

Wednesday is often where creators feel momentum: routines are stable, and audiences have settled into their week.

For the full day-by-day hub, start here: Best Time to Post on TikTok.

Quick Answer: Best Time to Post on TikTok Wednesdays

Two benchmark windows to test:

• Hootsuite’s Wednesday benchmark (2025 data): 4 PM–6 PM https://blog.hootsuite.com/best-time-to-post-on-tiktok/
• Buffer’s Wednesday benchmark (2026 data): 5 PM (also 6 PM and 4 PM) https://buffer.com/resources/best-time-to-post-on-tiktok/

Why Wednesday Posts Can Perform Well

Midweek fatigue is real — and so is the midweek scroll.

This is a great day to publish evergreen content that people can save and come back to:

• Tutorials
• Checklists
• “3 mistakes” breakdowns
• Before/after transformations

A Creator-Friendly Wednesday Plan

1) Choose one core window

Start with 4 PM–7 PM in your audience’s primary time zone.

2) Post slightly before peak activity

If your analytics show “Most active times,” post 30–60 minutes before the spike.

3) Track saves and watch time

Those two metrics tend to be strong signals for educational content.

Keep Wednesday Consistent Without Burnout

With https://www.brandghost.ai, you can schedule your midweek content in advance, rotate evergreen posts, and cross-post variations across platforms.

FAQ

Is Wednesday the best day to post on TikTok?

Some datasets flag Wednesday as the best-performing day overall, but it’s still audience-dependent. Test it.

Should I post educational content on Wednesdays?

If your audience saves content, Wednesdays can be excellent for tutorials and explainers.