Best Time to Post on TikTok Saturdays (Avoid Early Morning)

Saturday can be a great day for TikTok — especially if your audience binge-scrolls on weekends.

But it’s also a day where routines vary a lot, so testing matters even more.

For the full hub and all day links, start here: Best Time to Post on TikTok.

Quick Answer: Best Time to Post on TikTok Saturdays

Two benchmark patterns to test:

• Hootsuite’s Saturday benchmark (2025 data): 10 AM–7 PM (and they recommend avoiding before 7 AM) https://blog.hootsuite.com/best-time-to-post-on-tiktok/
• Buffer’s Saturday benchmark (2026 data): 5 PM (also 4 PM and 7 PM) https://buffer.com/resources/best-time-to-post-on-tiktok/

Why Saturdays Vary So Much

Saturday audiences differ by niche:

• Some people are out living life and scroll less
• Others spend more time on the app (longer sessions)

This makes Saturday a great day for evergreen content and longer-form explainers — if your audience actually shows up.

A Simple Saturday Test Plan

1) Pick two windows

Try:

• Midday (10 AM–2 PM)
• Late afternoon/evening (3 PM–8 PM)

2) Use consistent content formats

If you post a tutorial at noon, don’t compare it to a trend remix at 7 PM. Keep the format stable while testing.

Make Weekends Work Without Weekend Work

If Saturday is strong for your audience but you don’t want to manually post, scheduling is the win.

With https://www.brandghost.ai, you can queue weekend content in advance, recycle evergreen posts, and stay consistent across platforms with cross-posting.

FAQ

Is Saturday a bad day to post on TikTok?

Not always. Some datasets show Saturday can be quieter overall, but time windows still exist where your audience is active.

Should I avoid early mornings on Saturday?

Many guides recommend avoiding early morning. Test midday and evening first.