Best Time to Post on TikTok Thursdays (Morning vs Evening)

If you’re going to be strategic about one day each week, Thursday is a common pick.

Multiple large datasets and social teams have observed strong Thursday performance — but they don’t always agree on what time is best.

For the full framework (and links to every day), start here: Best Time to Post on TikTok.

Quick Answer: Best Time to Post on TikTok Thursdays

These benchmarks are good starting points — not rules:

• Hootsuite’s Thursday benchmark (2025 data): 7 AM–9 AM https://blog.hootsuite.com/best-time-to-post-on-tiktok/
• Buffer’s Thursday benchmark (2026 data): 5 PM (with other strong slots at 1 PM and 3 PM) https://buffer.com/resources/best-time-to-post-on-tiktok/

Later also notes Thursdays (and Fridays) as high-engagement days for their audience, with a general weekday pattern around 10 AM PST: https://later.com/blog/best-time-to-post-on-tiktok/

The takeaway: you should test morning vs afternoon vs evening and let your audience decide.

Why Thursday Often Performs Well

Thursday sits in a sweet spot:

• People are out of the early-week scramble
• Energy (and screen time) often rises heading into the weekend
• Many creators post “weekend plans,” “weekly recaps,” and trend reactions on Thursdays

If your niche supports it, Thursday is a great day for evergreen content too — tutorials and explainers can ride higher session time.

How to Find Your Best Thursday Window

1) Pick one goal metric

If you want reach: views.

If you want signal: watch time or saves.

Pick one primary metric so your test stays clean.

2) Choose 3 Thursday windows to test

A practical set of Thursday windows:

• Morning (6 AM–10 AM)
• Midday (11 AM–2 PM)
• Late afternoon/evening (3 PM–7 PM)

You’re not trying to find the perfect minute. You’re trying to find the best block.

3) Run a 2-week rotation

Post similar content (same topic style, similar length, similar hook) across the three windows for two weeks.

Then decide:

• Which window produces the best watch time?
• Which produces the most saves/shares?
• Which you can consistently hit without burnout?

How to Keep Thursdays Consistent (Without Living on Your Phone)

Thursday consistency is what creates compounding results.

With https://www.brandghost.ai, you can:

• Plan content ahead of time
• Schedule posts so your Thursday “best window” happens automatically
• Reuse and rotate evergreen content so you’re not reinventing ideas weekly
• Cross-post variations to other platforms to multiply your output

FAQ

Is Thursday the best day to post on TikTok?

It can be a strong day, but it depends on your audience. Some datasets highlight Thursday as a top performer; others prefer Wednesday or Sunday. Test it.

Should I post in the morning or evening on Thursdays?

Both can work. Morning can catch pre-work scrolling; evening can catch post-work decompression. Use your analytics to choose.

What if I can only post once on Thursdays?

Pick the best window you can hit consistently, schedule it, and improve the video itself week over week. Consistency beats a one-off “perfect time.”