How to Plan a Month of Social Media Content in One Hour

Step 1: Define Your Content Streams (10 Minutes)

Before you start creating content, you need a structured approach. The best way to stay consistent and engaging is to categorize your posts into content streams—thematic buckets that align with your brand’s voice and audience interests.

Example Content Streams:

🎯 Educational: Industry tips, how-to guides, or insights

🚀 Promotional: Product features, testimonials, and offers

😂 Engaging: Polls, memes, trending topics

📅 Evergreen: Quotes, repurposed blog content, FAQs

👥 Community-Focused: User-generated content, shoutouts

Using BrandGhost:

BrandGhost’s Topic Streams feature helps you categorize posts for easy scheduling. Set up your core content categories so you can distribute them evenly throughout the month.

Step 2: Generate Content Ideas (10 Minutes)

Once you have your content streams, brainstorm 4-5 post ideas per category. If you’re feeling stuck, use AI-powered brainstorming to speed up the process.

Quick Idea-Generation Hacks:

• Repurpose Old Content: Turn past blog posts into social snippets.

• Leverage FAQs: Answer common customer questions in a short post.

• Use AI for Suggestions: BrandGhost’s AI can generate remixed content based on your draft content.

Step 3: Batch-Create Social Media Posts (20 Minutes)

Now it’s time to write and design your posts. Instead of creating content one post at a time, batch-create an entire month’s worth by focusing on one content type at a time.

How to Batch-Create Efficiently:

• Write all your educational posts first.

• Then, move on to promotional content.

• Create engaging posts next (memes, polls, etc.).

• Finish with evergreen content and community highlights.

Using BrandGhost:

• Use the AI-powered caption remixer to write fresh new captions.

• Upload images

• Think about first or follow up automated comments to drive discussion. Learn more here: https://blog.brandghost.ai/posts/powerful-first-comments/

Step 4: Schedule Posts Over a Month (10 Minutes)

Once your content is ready, it’s time to schedule everything in one go.

Scheduling Best Practices:

• Distribute content streams evenly across the month.

• Schedule evergreen posts (quotes, FAQs) on slow days.

Using BrandGhost:

BrandGhost allows you to schedule posts weeks in advance, so you can:

✅ Automatically queue up evergreen content

✅ Post at the best times based on engagement data

✅ Preview your posts, Instagram grid to ensure visual brand consistency

Step 5: Automate & Repurpose Content (10 Minutes)

Now that your posts are scheduled, let automation take over. However, you can also repurpose high-performing content to save time in the future.

Repurposing Strategies:

• Turn a popular tweet into a LinkedIn post with a tweet style image. Learn more here: https://blog.brandghost.ai/posts/tweet-images/

• Convert an Instagram post into a carousel or story

• Reshare past content with updated insights

Using BrandGhost:

• The Evergreen Content Library lets you automatically reschedule top-performing posts.

• Use the AI-rewrite feature to refresh older posts with new wording.

Bonus: Monitor & Adjust (Ongoing, 5 Minutes per Week)

Check in weekly to see what’s working and make small adjustments:

• Which posts are getting the most engagement?

• What types of content are underperforming?

• Are there trending topics you should jump on?

With BrandGhost, you can tweak your strategy effortlessly and continue batch-creating content every month in just one hour.

Conclusion: Work Smarter, Not Harder

By following this streamlined workflow, you can eliminate the daily stress of social media posting and still maintain an active, engaging presence online.

Want to try it out? Sign up for BrandGhost.ai and start batch-creating your content today! 🚀